Our platforms and services have been growing in popularity since they were debuted in 1994. Through organic growth and targeted acquisitions, we have strategically expanded our presence around the world. Innova Market Insights is unique in its focus on the food and beverage and personal care business offering, a unique breadth and depth of resource with an unrivalled reputation for data quality. During this period of innovation in supporting technology, we have quickly interpreted the best advances for our customers around the world. For new product, consumer and market data, you can rely on us.
Wireless can now be found almost everywhere and the camera phone is almost ubiquitous. It was not like that as recently as 1994 when there was a real need for quality images of new consumer products. One of our first endeavors was to employ the large format Hasselblad camera to create revealing images of new products. Big color images were considered ground breaking and the feature was an instant success.
Developing software to manage our circulation, we found ourselves in the nascent database space. We set about qualifying the people in our circulation distribution by name, job title and function. It was not an easy task when there was only 'snail mail' but we persevered. Working with over 10,000 people in over fifty countries, we got going. It was proof that we were truly international, first and foremost. We were able to prove our success by achieving a BPA Circulation Audit from Business Publication Audits in New York. This was a breakthrough for a European food publisher and we demonstrated our commitment to openness and quality from the beginning. We still have the BPA mark today.
Presenting groups of products while exploring successful positionings and product trends was then underway. Again the focus was on generating marketing insights and focusing on word choice in claims as well as food design and formulation. It was the clarity of the images and the market analysis that customers wanted that made this format so well loved by subscribers.
Growing international trade fueled the need for deeper in-country research and market insights. We produced the first market studies including details on market shares and brand, consumer and lifestyle insights. These were often marketing in focus but also featured food ingredients and regulatory issues.
With the clear emergence of China, we were the first to present reports for and about China. Dr Li Gang joined our network and is still on our team directing the coverage of that huge market opportunity.
The professional international coverage of the flavors and food ingredient industry is still wanting so we increase our focus on flavors and ingredients. International trends in savory flavors and foodservice becomes a key focus. We will go on to develop the first bespoke services for global suppliers in international foodservice and menus.
All data consolidated and moved to SQL databases for maximum flexibility and stability. Since that time, we have made it a priority to keep our systems up-to-date in order to offer the latest functionality and features to our customers.
We appreciate every customer and with thousands of sophisticated users logging on around the world, we want them to have a great experience. We want our clients to be able to move around with ease so you can get the answers you need. Our interfaces are evaluated by trained professionals and their eye movements are recorded in an environment similar to yours. Real users performing real tasks provide the evidence so we can improve the search experience and results. The usability, accessibility and your experience are on the top of our minds.
Meeting with customers and working with them for nearly two decades has given us a clear understanding of our clients work flow. Customers know we spend a lot of time in their offices so we can develop better solutions. We watch our users do their own work and discuss their needs right there. This is the information which gives our development projects focus. Our long term partnerships allow us the access and understanding of the work, the how and the why.
We conduct user centric research to create simply, user-friendly interfaces.
The best design
is effectively invisible to the user. The database we use today is the product of years of refinement, resulting in a distilled, common sense design.
Keen to work with local technology clusters, we become members of the new Netherlands based Food Valley organization. It is a way to expand our network, share technology ideas and inspiration with others around the world and extend our international footprint even further. We continue to work with the Food Valley and it continues to inspire other partners around the world to grow their food business and meet local consumer needs. Technology clusters are a global first.
Within the Food Valley region, about 15,000 professionals are active in food related sciences and technological development. Many more are involved in the manufacturing of food products. Food Valley was created to form a dynamic heart of knowledge for the international food industry.
New format for exhibitions. We move to a 1800 sq ft (220 sq m) booth at IFT. To further the underscore the need for context in food innovation we begin to present more integrated displays at shows including the IFT Food Expo in Chicago and New Orleans. Linking consumer needs, lifestyles, brands and markets these displays score at the top of show visitor reviews. Increasingly they rely on modern visuals so the time-starved show visitor can have the greatest experience in the least amount of time. We now attend exhibitions and conferences in over 20 countries each year.
The latest server technology combined with optimized search algorithms guarantees maximum speed in search. Increasing productivity for our customers is our goal.
Delivery maximum speed
and comfort in search.
Our goal in development is customer satisfaction. Our clients have diverse needs but everyone wants to get the answers they need via friendly, intuitive platform. We make sure that everything our customers need is there and is easy to find and use. Every data point is essential, we know everything we present, every word, works brilliantly for our valued customers.
World Packaging Online. We have been exploring packaging innovation for twenty years. Tracking new materials, formats and technologies is still a highly sought after service by our customers.
Show visitors finding inspiration at a Health Ingredient show in Amsterdam.
Visualization. As the data platforms expand, we invest more time and effort in reducing our clients' 'time to insights.' We set up a team dedicated to the visualization of data. It is a significant advance in a nascent field of technology and customers applaud it for the seamless integration of diverse platforms. For the food industry it's a global first.
This is the nineteenth year that Innova Market Insights has been compiling information on a digital platform, so in many respects we have been ahead of the technology wave. In that time we have been leveraging our in-depth knowledge of the market to develop new digital services that marry knowledge and technology, to give our customers a wonderful experience and a real competitive advantage. We are extending our coverage and filtering function, so we can cut down the noise that our customers experience, where information comes at them from every direction.
The challenge with the search interface is to deliver the insights faster and at the same time resist the temptation to clutter the screen. The search is made simpler and answers are returned quicker and more effectively. Our work on search tools means that our clients continually spend less time searching and there is more time left for analysis and for presenting the results.
Offering efficient consumer surveys is a welcome service. What is really appreciated by our partners is our expertise in interpreting the brief and getting the questionnaire right. It is another example of our integration and specialization in one industry and how focus can benefit customers every time.
Understanding single products is a given but knowing the whole shelf is another challenge. We can monitor whole shelves to give you the update you need at regular intervals. One area of focus is the less well known and understood countries and markets. While we have offered 'new products in context' in the past, we now offer an even more exciting level of insight for brands.
Trends, relationships, gaps and opportunities.
We will be facilitating collaboration among colleagues in a shared environment. The aim is to strengthen the innovation and sharing efforts of our subscribers. Facilitating better communication and interaction can speed innovation and reduce overall development costs. Your experience will be a more integrated and shared development environment. The goal is increased productivity and reduced costs overall of deploying our system. Also in development is a desktop service that gives you access across a wide range of devices from smartphone to tablet.